Las Vegas Zine Fest
Campaign Design
LVZF is a fictional event that includes a zine marketplace, workshops, and readings. Sponsored by Mini Zine, a retail space created earlier in the semester, the colors are taken from the brand to create consistency.
I took photos of various materials used to create zines such as scissors, tape, and staplers, and then processed these images to have a gritty, halftone texture that is reminiscent of screen printing. Overprinting and imperfect ink was also simulated in Photoshop for a tactile feeling.
The posters I created for this campaign won a Gold Student Addy Award for Out-of-Home Media in 2019.
